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Emerging Markets - 10 Tips on Successful Market Entry Strategy

Jim Riley

5th November 2009

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PA Consulting’s head of emerging markets Dean White has contributed a recent article to The Times Business Section on how to expand into emerging markets. The article gives a ten point guide on how to overcome the risks that come with trying to expand overseas…

Lots of practical advice in the brief article - very relevant for students preparing for BUSS4 (Jan2010) on Emerging Markets too.

The article is here:

The ten tips in summary are:

- Research
- Have an exit plan
- Choose the right place
- Everything will be different
- Take a test run
- Don’t think like a colonialist
- Know the rules
- Relationships are critical
- Learn from others’ mistakes
- Employ the right people

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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