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Dyson launches a new premium product

Jim Riley

14th October 2009

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James Dyson is at it again - launching a desktop fan at a price that is almost ten times the average price of a standard blade-based fan…

A terrific amount of business studies material in here for students at all levels, including:

- The impact of the Dyson design process (the product is four years from concept to launch)
- A unique selling point: bladeless technology + smoother and more powerful airflow
- The importance of retail distribution
- Pricing: skimming pricing strategy to maximise profits from the early-adopters
- Manufactured overseas rather than in the UK - to keep down unit costs

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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