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Dominos Pizza beats off the economic downturn

Jim Riley

21st July 2008

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Recession? What recession? That might be the question at HQ of Dominos Pizza. The pizza delivery specialist has just reported strong growth in sales and profitability…

Half-year profits are up over 30% to £10.9m and underlying sales growth is up 11%.

What is driving the growth? Several factors:

- More stores (remember that Dominos operates a franchise system - so it always looking to add new locations)
- Higher online sales: web sales are now over 20% of total sales and have almost doubled in the last six months
- Successful promotional activities - e.g. sponsoring Britain’s Got Talent
- UK consumers prefering to spend on takeaways / eating from home and cutting back on meals out

A good piece in the Guardian reports the news

Visit Dominos website for more info

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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