Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

Blog

Does Nokia’s Strategy Need An Upgraded CEO?

Jim Riley

30th July 2010

Share this content:

If Apple is the business of the Noughties with its phenonomenal growth and brand image, then Nokia is perhaps the biggest casualty of Apple’s success. Before the iPhone arrived, Nokia was the dominant brand in mobile technology…but not anymore

The short video clip below from the BBC highlights some of the strategic issues facing Nokia and its embattled CEO. This article from Sky makes some similar points.

Lots of relevant materials in these resources for business students - indeed Nokia would make an ideal research case for AQA BUSS4 students preparing for just about anything they might get thrown by the examiner in Section A or Section B.

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Exchange rates, and passing on the costs

29th November 2016

BUSS4 Research – It’s All About the Why, Not the What

8th October 2015

The Biz Quiz - 7 October 2015

7th October 2015

Doing Enough Studying?

6th October 2015

The Biz Quiz - 30 September 2015

30th September 2015

The VW Scandal - Deception Explained

24th September 2015

The Haka and Change Management

23rd September 2015

The Biz Quiz - 23 September 2015

23rd September 2015