Main menu For students For teachers Explore our subjects Student events & courses

Teaching Business

Blog

Do you like purple?  Market segmentation starter

Jim Riley

17th November 2013

Share this content:

Good bell work here from the Daily Mail- Get students to concider who would buy a purple house and if that means the price should be higher or lower.Some good debate on the use of promotion and product description "family inspired design".

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.