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Demand and Supply in Sction - Haggis

Jim Riley

25th January 2010

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Buried deep in the “Earth News” section of the Telegraph today is this neat little mini case study on demand and supply. Various economic and social factors are having the effect of driving up the demand for Haggis. Some nice stuff in here about market size, market growth, new product development too. . The market leader in Haggis production is Macsween of Edinburgh. Students can do some follow-up research on this business here

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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