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Customer stereotypes and capacity utilisation - at the cinema

Jim Riley

27th September 2011

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The cinema is crowded and waiting for the film. The screen has 150 seats and 148 have been sold - to a very similar customer segment.

There are just two seats left - situated right in the middle of the cinema auditorium. A couple arrives at the desk and buys the last two tickets, grabs some popcorn and wanders into the screen…but will they stay to watch the film they’ve paid to see?

A fascinating experiment by Carlsberg. What will your students make of it? How would they react?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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