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Customer reactions to the new iPhone 5 - did anything change?

Jim Riley

14th September 2012

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This hilarious video clip perhaps proves just how strong Apple's reputation for product innovation is. The new iPhone 5 has been launched but is not yet available. So how will consumers respond when given an opportunity to hold and test it for the first time? There's only one catch - the phone they are given to examine is the iPhone 4s. Fascinating results...


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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.