Main menu For students For teachers Explore our subjects Student events & courses

Teaching Business

Blog

CSR - Greenpeace takes on Barbie by recruiting Ken

Jim Riley

13th June 2011

Share this content:

The Independent reports on a new publicity campaign by Greenpeace with targets Mattel, the global toy manufacturer and owner of iconic brands Barbie and Ken. In tactics similar to those used to put pressure on Nestle (Kit Kat’s use of palm oil from Indonesia), Greenpeace has accused Mattel of using packaging created from Indonesia’s depleted rainforests….

Here is a link to the campaign website and below is the campaign video:

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.