Have a go at this teaching activity, which includes a downloadable worksheet and suggested answers

Froyo is making a comeback.

Frozen yoghurt was a big trend in the UK in the late 2000s and early 2010s, especially in London, but had almost disappeared by 2019. Market saturation was one cause, with chains such as Snog, Yog, Yoomoo and Pinkberry competing for the same customers. Consumers also began to doubt the health benefits.

Nevertheless, froyo has returned, helped by nostalgia and social media. New businesses such as Yo-Chi, Go Greek and Myka have launched in the capital, and Frurt has opened more stores, including one in Leicester.

Customers queue for up to an hour to build their own pot, choosing flavours and toppings so they can control portion size and sweetness.

Tubs can cost as much as £12, yet many people treat it as a reasonably priced treat, buying it for the experience as much as the food itself.

Yo-Chi says customers are happy to spend small amounts on treats rather than large amounts on major purchases, and its popularity grew quickly online. Customers range from students to builders.

The European frozen yoghurt market size is estimated at £434m in 2026, compared with £419m last year. However, experts warn that falling out of fashion and too many competitors could once again threaten its future.