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Competitive marketing - taking on Microsoft

Jim Riley

20th February 2010

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A big hat tip to Andrew Brownsword for spotting this excellent blog piece by Rory Cellan-Jones. As Andrew points out:

A great article from the BBC Business Blog for AS Business marketing competitiveness. It looks at an organisation that is looking to take on Microsoft. It will be interesting to get the students to assess the barrers to entry in the personal computing market and make a judgement about this business idea.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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