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Coca-Cola and the decline stage of the PLC

Ben Cahill

26th April 2016

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Coca-Cola is a great example of a product that has had a very long product life cycle. Since being introduced in 1886, it has spent the majority of its life in the maturity stage. However, its sales over recent times lead to the question of whether it is has now entered the decline stage.

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Ben Cahill

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