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Change management - Kraft and Cadbury One Year On (FT)

Jim Riley

14th March 2011

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It is a year since Kraft Foods completed its takeover of Cadbury plc. At the time of the acquisition, there were many fears raised about how Kraft would manage the integration process. What has happened?

In this short video, FT correspondent Louise Lucas investigates what has happened at Bourneville - the home of Cadbury in Birmingham.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.