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Can bluetooth replace recruitment agencies in the battle to find job applicants

Jim Riley

18th January 2010

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Anyone who has received one of those annoying bluetooth messages on their mobiles might find this video clip a bit disturbing. British Gas is employing bluetooth technology to randomly reach potential job applicants - rather than the traditional method of employing recruitment agencies. The claim is that this method is working. What do you think? Will it catch on?

View video on British Gas Bluetooth Job Advertising

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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