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Bye Bye Big Mac

Jim Riley

27th October 2009

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Iceland will say “bless” to the only 3 MacDonald’s restaurants in the country. The only franchisee in Iceland said it had become too expensive to operate the restaurants after Iceland’s currency, the krona, plunged in value.

The fluctuating currency has seen a great change over the last 10 months. In January 2008, it cost more than 95 Icelandic krona to buy one euro and on Tuesday that exchange rate shot up to more than 186 krona.

Read the article here

bless = Icelandic for goodbye

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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