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BUSS4 Essay Guide: E-Commerce Multichannel v Pure-Play

Jim Riley

4th June 2016

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In this BUSS4 essay guide for Section A (2016) we explore whether whether a multi-channel (or omnichannel) approach to e-commerce is more effective than a pure-play approach.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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