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BrewDog to give away 20% of their annual profits

Geoff Riley

29th August 2017

The fast-growing craft beer brand Brewdog has announced that twenty per cent of their annual profits will be distributed each year - 10 per cent to charity and 10 per cent to their employees.

Having heard James Watt discuss his business at a talk at the LSE a while back, the announcement seems to chime in with their unconventional approach! Here is the video introducing their Unicorn Fund.

They claim:

This is not about altruism, this is about impact.

This is not about profits, it is about purpose

More details of the Unicorn Fund can be found here

Giving away 20% of our profits. Forever.

Introducing the BrewDog #UnicornFund. pic.twitter.com/fyC5jDoLnj

— BrewDog (@BrewDog) August 29, 2017

Brewdog’s ambitious projected profits https://t.co/RWVMFjbVty

— FT Alphaville (@FTAlphaville) August 31, 2017

A decade of dog

Craft brewer BrewDog is to give away 20% of its profits every year https://t.co/QaowfDEdaY pic.twitter.com/kba1Y6E6kW

— BBC Scotland News (@BBCScotlandNews) August 29, 2017

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