In the News

BrewDog to give away 20% of their annual profits

Geoff Riley

29th August 2017

The fast-growing craft beer brand Brewdog has announced that twenty per cent of their annual profits will be distributed each year - 10 per cent to charity and 10 per cent to their employees.

Having heard James Watt discuss his business at a talk at the LSE a while back, the announcement seems to chime in with their unconventional approach! Here is the video introducing their Unicorn Fund.

They claim:

This is not about altruism, this is about impact.

This is not about profits, it is about purpose

More details of the Unicorn Fund can be found here

A decade of dog

Market share of leading premium bottled ale brewers in the United Kingdom (UK) as of April 2016 (based on volume)

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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