In the News
BrewDog to give away 20% of their annual profits
29th August 2017
The fast-growing craft beer brand Brewdog has announced that twenty per cent of their annual profits will be distributed each year - 10 per cent to charity and 10 per cent to their employees.
Having heard James Watt discuss his business at a talk at the LSE a while back, the announcement seems to chime in with their unconventional approach! Here is the video introducing their Unicorn Fund.
They claim:
This is not about altruism, this is about impact.
This is not about profits, it is about purpose
More details of the Unicorn Fund can be found here
Giving away 20% of our profits. Forever.
— BrewDog (@BrewDog) August 29, 2017
Introducing the BrewDog #UnicornFund. pic.twitter.com/fyC5jDoLnj
Brewdog’s ambitious projected profits https://t.co/RWVMFjbVty
— FT Alphaville (@FTAlphaville) August 31, 2017
A decade of dog
Craft brewer BrewDog is to give away 20% of its profits every year https://t.co/QaowfDEdaY pic.twitter.com/kba1Y6E6kW
— BBC Scotland News (@BBCScotlandNews) August 29, 2017
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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