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Boy Band Meets Country - Can Yeo Valley Out Sell X-Factor?

Jim Riley

11th October 2011

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A quite brilliant viral video here designed to promote awareness of food brand Yeo Valley. The advertising agency has pulled all the stops out to create a new X-factor style boy band which might just outshine every act on the current series of the ITV talent show. What do your students think of this?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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