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Bira 91 - An Indian brand aiming high in craft beer

Geoff Riley

28th February 2018

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Here is a tremendous case study article on the rapid expansion of Bira 91, an Indian craft beer manufacturer with big ambitions! Pick as many business concepts as you can out of this!

An Indian hipster beer? Yep, it’s a thing. https://t.co/ckEK0FB6ti
— BBC Business (@BBCBusiness) February 28, 2018

I went to @Bira91beer's brewery in Nagpur and wrote about its thirst to become a global brand of craft beer @BBCBusiness https://t.co/X0YuSwfpet
— Medhavi Arora (@MedhaviArora) February 28, 2018

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff