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Beating the import threat - luxury furniture

Jim Riley

16th November 2009

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I came across this super short case study in the FT (Oct 09) which is a great example to use to illustrate one strategy of dealing with cheap imports….

The UK furniture industry has suffered terribly in the last couple of decades from import penetration achieved by low-cost producers in countries like Poland and China. Much of the UK furniture industry has been wiped out.

But this business - Ben Dawson Furniture - is fighting on by focusing on premium segments of the market, where customers prefer a high-quality bespoke furniture solution.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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Beating the import threat - luxury furniture

Jim Riley

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Beating the import threat - luxury furniture

Jim Riley

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