Have a go at this teaching activity, which includes a downloadable worksheet and suggested answers

UK bans junk food adverts on TV before 9pm and online to combat childhood obesity.

A nationwide ban has been introduced preventing products high in fat, salt, and sugar from being advertised on television before 9pm.

The regulations target food and drinks that contribute to childhood obesity. These include fizzy drinks, confectionery, pizza, and ice cream.

Research demonstrates that advertising exposure influences children's food preferences from an early age, potentially leading to long-term health consequences. Nearly 10% of reception-age children are classified as obese, whilst childhood obesity costs the NHS over £11 billion annually.

The ban extends beyond obviously unhealthy items to include certain breakfast cereals, sweetened bakery products, and ready meals. However, firms can still promote reformulated, healthier versions of their products, which could incentivise product innovation to offer more nutritious options.

Businesses can continue to advertise their brand identity (such as company logos, for example, the McDonalds’ golden arches), just not specific products.

Marketing experts suggest larger corporations may be less impacted by these changes. Smaller businesses could face greater challenges, as they may lack the budgets for brand-building promotion