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Are Lego Sexist or Targeting Consumers?

Mrs C Wilkin-Mead

2nd March 2012

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Recently Lego have brought out ‘Lego Friends’ which are targeted at the female market. The article in the Guardian ‘Lego’s profits rise as it thinks pink’ is an interesting read. Are they just offering customers what they want or are they being sexist? Discuss.

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Mrs C Wilkin-Mead

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