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Apple v Samsung Research task

Michael Albanese

3rd February 2014

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Does the combination of Apple’s falling sharing price and market share, their perceived lack of innovation post-Jobs and Samsung’s cross-licensing deal with Google spell trouble for Apple?Attached is a 10 slide PowerPoint (Apple_V_Samsung_Research.ppt ) with infographics, hyperlinks, videos and questions that can be used to help students research the two tech giants.As with the “Will Google rule the world” post, the lesson covers most of the following BUSS4 topics:Mission statements & corporate objectivesGlobalisation and emerging marketsTechnological changeLeadershipCultureHope it helps!

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Michael Albanese

Assistant Curriculum Lead for Business and Law at Solihull Sixth Form College

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