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Apple MacBook Wheel - Product Innovation Too Far?

Jim Riley

22nd January 2009

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Has the latest product innovation from the global technology icon gone too far when it comes to pushing the boundaries of what customers really want?

This technology insight from ONN raises several important marketing issues. Not the least, the different between a marketing orientation and a product orientation.

As the video claims, sometimes customers get features “they dont even realised they want”

But will this really make laptop keyboards a thing of the past?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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