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Analysing the Business Data - Marriage in Decline

Jim Riley

19th October 2010

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The chart below shows how the number of marriages in the UK has changed since the Second World War. The red line shows a 10-year moving average (i.e the average number of marriages per year measured over the previous 10 years). Answer the data response questions below.

QUESTIONS

(1) Explain why a moving average is a good way of showing the trend in a long series of data

(2) In which decade did the number of marriages in the UK peak?

(3) The trend of marriage in the UK shows a consistent decline in the number of couples “tieing the knot”. Outline three reasons why this may have occurred

(4) Identify three consumer markets, and a leading business in each, in which demand for goods and services is directly linked to the number of marriages

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.