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Advertising spend for four global brands

Jim Riley

29th October 2009

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An interesting chart from the excellent Business Insider delves into company accounts data to see how much some global brands are spending on advertising…

The chart is shown below:

As a stimulus piece, the chart could be used as a simple starter activity, where students are asked to identify three features of the data presented. A follow-up activity could ask students to consider why some businesses spend a greater proportion of their revenues on advertising than others.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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