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Advertising - May the Force be With You

Jim Riley

10th May 2011

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There are plenty of great adverts on You Tube, but few have matched the popularity of The Force, a 60 second commercial by Volkswagen, which has already had 40 million views in the first 10 weeks since launch. A very simple idea, brilliantly delivered. The ad is shown below together with a minute of out-takes which are just as good. I think your students will love it…

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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