Explore

GCSE

A-Level

BTEC, T-Level, IB, WJEC

More for students

Shop

Cinema revision workshops

Online courses

Revision livestreams

Examiner AI

Personal tuition
Subjects

Biology

Business

Criminology

Early Childhood Development

Economics

Geography

Health & Social Care

History

Law

Politics

Psychology

Sociology

Quick links

Shop

CPD courses & events

Find an interim teacher

Jobs board

Examiner AI

Student events & courses

Cinema revision workshops

Online student courses

Revision livestreams
Examiner AI
Shop

Sign in

Blog

Adam Shaw and Utility

Jim Riley

29th May 2009

Share this content:

An interesting piece from Adam Shaw on the BBC website that looks at the issue of choice and utility theory by considering the decisions faced by children in a sweet shop and the potential disappointment they may experience by picking the wrong sweet. A short but sweet article!

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Exchange rates, and passing on the costs

29th November 2016

BUSS4 Research – It’s All About the Why, Not the What

8th October 2015

The Biz Quiz - 7 October 2015

7th October 2015

Doing Enough Studying?

6th October 2015

The Biz Quiz - 30 September 2015

30th September 2015

The VW Scandal - Deception Explained

24th September 2015

The Haka and Change Management

23rd September 2015

The Biz Quiz - 23 September 2015

23rd September 2015