Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

Blog

A Niche Market in Which the Market Leader is Well Protected

Jim Riley

18th January 2013

Share this content:

In a way it's a shame that the market-leading business featured in this video needs to exist. But it does and for good reason - many customers are looking for the protection provided by the firm's products. A great story of a successful firm in a classic niche market, where the added value is all about "protection" and in which customers are prepared to pay a premium for their lives being saved...

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Exchange rates, and passing on the costs

29th November 2016

BUSS4 Research – It’s All About the Why, Not the What

8th October 2015

The Biz Quiz - 7 October 2015

7th October 2015

Doing Enough Studying?

6th October 2015

The Biz Quiz - 30 September 2015

30th September 2015

The VW Scandal - Deception Explained

24th September 2015

The Haka and Change Management

23rd September 2015

The Biz Quiz - 23 September 2015

23rd September 2015