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A Brand Extension Too Far?

Jim Riley

18th December 2008

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Are you searching for that Christmas stocking filler that is just a little bit different? Would you like the fragrance of freshly chargrilled burger clinging to the festive atmosphere this year? Here’s just the gift idea for you then...

Here is the link to the promotional video for “Flame by BK”. Give the product a click a few times for some fun! Something tells me though this is a short-term product/brand extension. But you never know - it might catch on

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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