There are rumours circulating that the Labour Party would like Sir Alan Sugar to become their candidate for the London Mayor contest in 2012

London Mayor: you’re fired!

I have to say that when one of my students told me this story, I thought they were pulling a fast one.

Sugar was vague about this when he was asked about this possibility in a radio interview, saying only that he believed in “sticking to what you know”.

If Sugar were to run then it would suggest that politics had finally fallen under the umbrella of celebrity culture.  It’s true that Sugar has a successful record as a businessman and other entrepreneurs have run major cities, such as Mike Bloomberg New York.  But I would suggest that Sugar is better known for his TV appearances than his business acumen.  How many people could actually recognise one of his products? 

British politics has slowly been moving in the direction of the cult of celebrity, with much greater emphasis being put on media image than ever before.  At the moment, for instance, we have an electorate that apparently wanted a change from the Blair era of spin, welcomed Gordon Brown initially as PM before going off him because it turns out that he is a master of the dark arts.  Worse, they now want a government led by David Cameron, a man who spins more that anyone ever thought possible.

There is something of a precedent for Sugar running, if we consider that the current incumbent, Boris Johnson, also had a higher profile for his TV work than his success as MP for Henley.

If voters want to treat politics as some sort of reality TV show, it makes one wonder if the universal franchise is such a good idea. 

Job board

Teacher of Business and Economics

King Edward VII School, Sheffield


Join the tutor2u community

With a tutor2u account you can access extra features to support your teaching & learning.

Subscribe to the daily digest

Curate your own content

Track your training schedule

Manage your resource library

Receive job alerts

Join the community

Already joined? Sign in now ›

More From the Digital Store

A new set of classroom posters for A Level Politics focuses on Human Rights.

£15.00 (+VAT)

Politics Classroom Posters - Human Rights

Grab your copy of the entire resource folder for WOW! Politics 2015 containing every teaching & learning resource provided to delegates on the 2015 course.

£60.00 (+VAT)

WOW! Politics 2015 - Course Resource Pack

A series of six classroom posters ideal for teaching Sources of the UK Constitution.

£15.00 (+VAT)

Politics Classroom Posters - Sources of the UK Constitution


Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u