Advertising Coming To A Windows 7 Desktop Near You

In an interesting move, Microsoft has announced the launch of a pilot program that involves selling advertising space on Windows 7 desktops.

A number of high profile brands, including Coca-Cola and Porsche, are participating in the pilot scheme.  Advertising will appear in the Windows 7 interface itself as well as add-ons to the Internet Explorer browser, according to Microsoft.  There will also be downloadable Windows 7 Themes designed by the brands.

Why are Microsoft making such a move, and will it be effective?

Rated: (4/5), based on 1 review

Cash flow Clue-doh! The Mystery is Revealed…

Over 1,500 colleagues have now downloaded our cash-flow murder mystery activity - Cash Flow Clue-doh! And we’re getting an increasing number of enquiries asking what the solution is!

Rated: (5/5), based on 2 reviews

Innocent Drinks - Teaching Accounts Exercise

Innocent Drinks has just published its 2008 accounts (they are required to submit them within 9 months of their financial year-end).  They make interesting reading!

Rated: (2/5), based on 24 reviews

Entrepreneur takes advantage of the postal strike

As the turkeys at the Royal Mail officially vote for Christmas, entrepreneurs are quick off the mark spotting opportunities to build a business from the Royal Mail’s dissatisfied customers.  Here is a terrific video which is packed full of full with key business studies terms - even though it only lasts just over a minute!

Rated: (5/5), based on 2 reviews

The Decline of Newspapers Creates a Surge in Local Startups

Here is a great way to allow students to consider two often separate elements of the business curriculum - the product life cycle and business startups…

V-Water - from start up to exit

The market space for enhanced water is getting crowded! Sales of ‘smoothies’ are down by more than fifty per cent this year but the volume of enhanced water bottles being bought is proving more resilient to the recession. And the growing amount of shelf space in the supermarket aisles given over to the likes of Firefly, Vitamin-Water, Just-Juice, Vitsmart and V-Water is testimony to the high margins these products generate. Chris Coleridge, co-Founder of V-Water gave a relaxed, entertaining and thoughtful presentation on the growth of his business to the Eton College Entrepreneurship Society on Thursday night. A large audience - fortified by a generous sample of the six flavoured drinks on offer - grilled Mr Coleridge on his business after he had taken time out to explode five myths about start-ups.

The dramatic slump in advertising revenue continues

Here’s the reason why executives at ITV are so worried about the current downturn and why newspaper and magazine journalists are collectively worried for the survival of their titles…

Todd Stitzer’s Strategic Test

A short, but terrific piece in the Times today outlines the strategic challenge for the CEO of Cadbury - Todd Stitzer.  Highly recommended for A2 students looking at business strategy…

Product life cycle - end of the line for Teletext

After 35 years of providing TV listings, sports results and weather forecasts, the analogue information service known as Teletext is to be closed...

How to improve profitability? - give customers a “staff appraisal”

Mike Southon is essential reading in the FT on a Saturday and his latest entry makes some really useful points for business students…