Final dates! Join the tutor2u subject teams in London for a day of exam technique and revision at the cinema. Learn more

Topics

Predatory Pricing

Predatory pricing is the practice of setting prices for goods or services at a level that is below the cost of production, with the intention of driving competitors out of the market. Once the competition is eliminated, the predator can then raise prices to a more profitable level.

Predatory pricing is considered to be anticompetitive behavior and is often illegal. It can be difficult to prove that a company is engaging in predatory pricing, as it requires demonstrating that the company's actions were motivated by the intention to eliminate competition and not by legitimate business considerations.

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.