Unit 3 Micro: Richard Branson on Lessons from Virgin Cola

Virgin Cola was set up during the early 1990s and after a hugely successful launch sales started to out-strip established mega brands such as Coca Cola. An aggressive response from Coca Cola included attempts to drive Virgin Cola from the supermarket shelves and the brand never recovered. In this short interview from the Wall Street Journal, Richard Branson discusses some of the key lessons from the Virgin Cola story. It is a commonly used example when discussing barriers to entry in concentrated markets.

Join the tutor2u community

With a tutor2u account you can access extra features to support your teaching & learning.

Subscribe to the daily digest

Curate your own content

Track your training schedule

Manage your resource library

Receive job alerts

Join the community

Already joined? Sign in now ›

More From the Digital Store

All the teaching & learning resources provided to delegates attending the Teaching Global Economics for AQA A Level course.

£75.00 (+VAT)

Teaching Global Economics for AQA A Level - Course Resource Pack

Comprehensive and up-to-date coverage of the core topics for the new Year 1 (AS) teaching content for this A Level Economics specification.

£100.00 (+VAT)

OCR Economics Year 1 (AS) Course Companion

Comprehensive, topic-by-topic study notes for the Year 2 teaching content of the OCR A Level Economics specification.

£100.00 (+VAT)

OCR A Level Economics (Year 2) Course Companion

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u