Unit 2 Macro: Lessons from the Whisky Industry in Exporting

Britain's exports of whisky have been growing strongly in recent years helped by a lower pound and fast-rising demand from whisky drinkers in emerging markets. Whisky exports set to rise to £4.5bn by 2017 even though sales to traditionally strong markets in the European Union have stalled because of persistent recession in countries such as Spain, Portugal and Italy. This Channel 4 news report looks at the experiences of two whisky producers - one a small-scale manufacturer and the other the giant Diageo to consider prospects for UK exports as a way of strengthening the recovery,

Wake up with today’s latest news and support

Subscribe to our daily digest and get today’s content delivered fresh to your inbox every morning.

Or follow us

Explore tutor2u