In the News
Tesco dominates the UK ice-cream market
18th September 2016
They seem to have got it licked judging by the latest data on ice-cream sales in the UK. Tesco has just over 27% of take-home sales of ice creams although Lidl, Aldi and (appropriately enough) Iceland are also taking some market share from the mid-range supermarkets. Sales of single frozen ice-creams are in decline but demand for premium ice-creams continues to grow.
You will find more statistics at Statista
The retail ice cream market in the UK is best described as an oligopoly with the Big Four retailers accounting for just under two thirds of total sales. Non-price competition especially in the form of new product development is key to growing sales.
You might also like
Classroom Activity: The Oligopoly Game
2nd October 2012
UK Taxi Wars are Hotting Up
24th October 2014
What is Market Concentration?
Study Notes
Revenues and Profits in the UK Cinema Industry
Study Notes
Oligopoly Revision Quiz
Quizzes & Activities
Oligopoly - Kinked Demand Curve
Study Notes
Non-Price Competition in Imperfect Markets
Study Notes