Topic updates
Ten Companies that dominate Global Brands!
6th November 2016
An autumnal hat tip to James Bennett for spotting the latest version of the Oxfam brand poster - superb for deepening understanding of the power of brands in shaping consumer choices and the stiff task facing challenger brands competing in the land of the giants!
These 10 companies control everything you buy https://t.co/mAyQeLfNXA pic.twitter.com/DAeYzGsPcy
— The Independent (@Independent) November 6, 2016
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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