In the News
Nurofen - product differentiation or price discrimination?
14th December 2015
The Australian judiciary has told the makers of Nurofen (Reckitt Benckiser) that they must withdraw their range of products from Australian shelves, because the products all contain identical ingredients but are packaged, branded, and priced differently. For example, Nurofen products targeted at migraine relief contain exactly the same active ingredient as normal Nurofen, but is more expensive.
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