GoPro's revenue growth is slowing as rivals enter the market

Perhaps it was inevitable. The phenomenal success of the GoPro product has been much heralded in the last couple of years and the business went public with an IPO in 2014. But there is evidence that revenue growth is slowing down rather abruptly. The emergence of cheaper rivals is biting and GoPro has opted to cut prices on some of their core products such as the Hero 4.

The share price is tanking - down more than 80 per cent in the last six months alone. One of the issues seems to be that users regard GoPro as a hardware company, whereas GoPro itself sees the longer term growth coming from being a media business as users upload their footage onto the web! The business is cutting jobs and the CEO has left. For many people, a GoPro was a much-sought after Christmas gift. Can the business get through this difficult period of transition?