Dan Ariely’s new book - the Upside of Irrationality

Dan Ariely’s new book “The Upside of Irrationality” is now available in the UK and is bound to be popular with students and teachers as a great summer read! The first chapter is about procrastination - I plan to read it this afternoon ..... or perhaps I will put it off until tonight ..... or Sunday…

Dan is quoted in this fascinating article in the New York Times from earlier this month about the behaviour of early-adopters of new technology products

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