Spotted this tonight - a BBC international radio interview from a few days ago in which Dan Ariely explains the essence of behavioural economics. Dan Ariely has done a string of experiments to show how people actually behave.He finds that they don’t behave like the economically rational person that economic theory assumes. Hear the interview here.

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Teacher of Economics and Business Studies,

Downside School, Stratton-On-The-Fosse, near Bath

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