Blog
Behavioural Economics: Interview with Nudge Theorist Thaler
Geoff Riley
28th July 2013
Stop smoking, eat less, exercise more, pay your taxes on time. So many things governments want us to do; so hard to get us to do them. HARDtalk's Shaun Ley from the BBC programme Hard Talk speaks to behavioural economist Richard Thaler who thinks he has the answer. It's called 'nudge' theory.
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.