Topics
Ansoff matrix
Ansoff's matrix is a strategic or marketing model that can be used to help a business decide its strategic direction in terms of its product portfolio and target markets.
Pinned
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Ansoff Matrix Explained
Topic Videos
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Ansoff Matrix
Study Notes
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Ansoff Matrix Revision Quiz
Quizzes & Activities
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Ansoff Matrix - Why Apple’s iPhone Maker Is Turning to Cars
2nd November 2023
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Ansoff Matrix - Crocs to launch cowboy boot design
8th October 2023
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Ansoff Matrix - Starbucks launches olive-oil infused coffees in Italy
23rd February 2023
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What do Apple, Snapchat and Facebook have in common?
2nd October 2016
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Market Cannibalism at McD's
24th January 2017
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From Chemicals to Cars - Is this the Ultimate in Unrelated Diversification?
14th February 2017
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Waterstones goes under cover
1st March 2017
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Growth Strategy - Organic v External
Topic Videos
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Ansoff Matrix Explained
Topic Videos
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BUSS4 Essay Guide - Diversification
Topic Videos
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Ansoff Matrix Revision Quiz
Quizzes & Activities
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Ansoff Matrix
Study Notes
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Greggs Beefs Up Its Vegan Product Range with a Steak Bake
2nd January 2020
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Greggs launches vegan sausage roll
3rd January 2019
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Revising all those business models!
22nd May 2018
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Business Models & Theories "In Your Pocket" Activity
Quizzes & Activities
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Ansoff: Inside Amazon's Store of the Future
22nd January 2018
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Ansoff's Matrix (Revision Presentation)
Teaching PowerPoints
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Can Lidl Disrupt the US Grocery Market?
24th October 2017
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AQA A Level Business Linear Worksheets
21st September 2017
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Nestle develops the coffee market
15th September 2017
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Apple and Ansoff - Will Apple Make the Next Breaking Bad?
23rd August 2017
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AQA A Level Models & Theories - MCQ Practice
Quizzes & Activities
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M&S Food - a model strategic move into online delivery?
29th April 2017
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Uber and The Pros and Cons of Product ( or Service) Development
12th November 2016
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Uber Diversifies Into Takeaway Food Delivery
15th June 2016
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International Markets: ASOS Exits China
11th April 2016
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Ryanair Meets Ansoff with Corporate Jet Service
12th March 2016
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Harley Davidson: Segmentation, Targeting, Positioning and Ansoff
22nd February 2016
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Ansoff Would be Proud: Burger King Expands into Hot Dogs
12th February 2016
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Analysing the Strategic Logic of the Sainsbury's Argos Takeover
6th February 2016
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Aldi Launches Online in the UK
19th January 2016
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Ikea, Ansoff's Matrix and Meatballs in Norwich
26th June 2015
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The Vehicle with the Built-in Bike!
5th March 2015