Issues that may hinder or constrain the business in achieving its objectives
Management should seek ways to reduce or eliminate weaknesses before they are exploited further by the competition. Importantly, weakness should be seen as areas for improvement.
Here are some examples of possible business weaknesses:
Examples of Potential Business Weaknesses
Low market share
Inefficient plant
Outdated technology
Poor quality
Lack of innovation
A weak brand name
High costs
Cash flow problems
Undifferentiated products
Inadequate distribution
Low productivity
Skills shortages
De-motivated staff
Products at the decline stage of product life cycle
