Threats are any external development that may hinder or prevent the business from achieving its objectives.
Possible sources of business threats include
New market entrants Change in customer tastes or needs Demographic change Consolidation among buyers New regulations
Economic downturn Rise of low cost production abroad Higher input prices New substitute products Competitive price pressure
Related resources:
Study materials about SWOT analysis on the Business Studies blog
Related Study Notes
What is Strategy?
Ansoff Matrix
Boston Matrix
Benchmarking
Competitive Advantage
Competitor Analysis
Core Competencies
GE Industry Matrix
McKinsey Growth Pyramid
Mission
Objectives
PEST Analysis
Five Forces Model
Strategy and Marketing
Strategic Resources
Strategic Audit
SWOT Analysis
Value Chain Analysis
Vision
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