Strategy: SWOT analysis - strengths

Strengths are:

  • Things a business is good at
  • A characteristic giving a business an important capability
  • Sources of clear advantage over rivals
  • Distinctive competencies and resources that will help the business achieve its objectives

Importantly, when it comes to determining strategy:

  • Strengths help to build up competitive advantage and serve as a cornerstone of strategy
  • Strengths should be protected and built upon

Here are some examples of possible business strengths:

Examples of Potential Business Strengths

High market share
Achieving economies of scale
High quality
Leadership & management skills
Financial resources
Research and development capabilities

Technological leadership
Brand reputation
Protected IP
Distribution network
Employee skills
High productivity
Flexibility of production

Other Strategy Revision Notes:
Ansoff Growth Matrix | BCG Matrix | Balanced Scorecard - Intro Balanced Scorecard - Perspectives
Business Planning - Intro | Business Planning - Process | Writing a Business Plan - Introduction
Business Plan - Contents | Benchmarking |
Corporate objectives | Functional objectives |
Types of Change |  Change Management - Intro  | Change Management - Lewin 
Change Management- Barriers |Change Management - ImplementationCompetitive Advantage
Competitor Analysis | Core Competencies | CSR - Intro  | CSR - Issues  | CSR - BITC
Ethics - Introduction | Ethics - Issues and Examples |
Growth - methods of development | Acquisitions (Intro) | Acquisitions evaluation
Industry competition and profitability |
GE Matrix |  McKinsey Growth Model | Globalisation Intro | Globalisation Drivers
Mission Statements | Risk (Introduction) | Risk Management | Contingency planning
Business Objectives | PEST Analysis | Porter's Five Forces | Resources & Strategy |Seasonality
Strategic Audit | Stakeholders - Intro | Stakeholders - Interest & Power | Strategy & Marketing
SWOT Analysis | Value Chain Analysis | Vision | What is Strategy?
SWOT - Strengths | SWOT Weaknesses | SWOT Opportunities | SWOT Threats

 



 

 
 

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