Strategy: SWOT analysis - strengths

Strengths are:

• Things a business is good at
• A characteristic giving a business an important capability
• Sources of clear advantage over rivals
• Distinctive competencies and resources that will help the business achieve its objectives

Importantly, when it comes to determining strategy:

• Strengths help to build up competitive advantage and serve as a cornerstone of strategy
• Strengths should be protected and built upon

Here are some examples of possible business strengths: