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SWOT Analysis - Opportunities

Author: Jim Riley  Last updated: Sunday 23 September, 2012

An opportunity is any feature of the external environment which creates positive potential for the business to achieve its objectives.

Possible sources of business opportunities in most industries and markets include:

Potential Business Opportunities

Technological innovation
New demand
Market growth
Demographic change
Social or lifestyle change
Government spending programmes

Higher economic growth
Trade liberalisation
EU enlargement
Diversification opportunity
Deregulation of the market

Some good examples of opportunities listed above include:

Examples of SWOT opportunities




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