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Strategy: SWOT analysis - opportunities
An opportunity is any feature of the external environment which creates positive potential for the business to achieve its objectives.
Possible sources of business opportunities in most industries and markets include:
| Potential Business Opportunities |
Technological innovation
New demand
Market growth
Demographic change
Social or lifestyle change
Government spending programmes |
Higher economic growth
Trade liberalisation
EU enlargement
Diversification opportunity
Deregulation of the market |
Some good examples of opportunities listed above include:
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