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change management - force field analysis & Lewin's change model

Lewin’s Force Field Analysis

• There are forces driving change and forces restraining it
• Where there is equilibrium between the two sets of forces there will be no change
• In order for change to occur the driving force must exceed the restraining force

The analysis can be used to:

• Investigate the balance of power involved in an issue
• Identify the key stakeholders on the issue
• Identify opponents and allies
• Identify how to influence the target groups

Lewin’s change model

This model defines three stages in the process of change:
(1) Unfreezing
(2) Change
(3) Refreezing

It assists organisation change by:

• Allowing the process to be understood
• Providing milestones for evaluating progress towards the change

Unfreezing
This is the shake up phase perhaps triggered by declining sales or profits. The result is an acceptance that the existing structures and ways are not working
To get people ready for change it is necessary to develop an awareness of the:

• Necessity of change
• Nature of change needed
• Methods planned to achieve the change
• Needs of those affected
• Ways that progress will be planned and monitored

Changing
This is the process of devising and implementing the change:

• Define the problem
• Identify solutions
• Devise appropriate strategy to implement change
• Implement solutions

Refreezing
This is the process of maintaining the momentum of change:

• Locking in the changes
• Stabilising the situation
• Building relationships
• Consolidating the system
• Evaluation and support
• Preventing any going back to the old ways

Refreezing is complete when the new patterns are accepted and followed willingly

 

Other Strategy Revision Notes:

Ansoff Growth Matrix | BCG Matrix | Balanced Scorecard - Intro | Balanced Scorecard - Perspectives

Business Planning - Intro | Business Planning - Process | Writing a Business Plan - Introduction

Business Plan - Contents |

Benchmarking | Change Management - Intro  | Change Management - Lewin

Change Management- Barriers |Change Management - Implementation | Competitive Advantage

Competitor Analysis | Core Competencies | CSR - Intro  | CSR - Issues  | CSR - BITC

Crisis Management - Intro | Crisis Management - Risk Management |Crisis Management - Planning

Ethics - Introduction | Ethics - Issues and Examples |

GE Matrix |  McKinsey Growth Model | Global Business - Intro | Global Business - Strategy

Global Business - Competitiveness | Global Business - Globalisation |Mission Statements

Business Objectives | PEST Analysis | Porter's Five Forces | Resources & Strategy |Seasonality

Strategic Audit | Stakeholders - Intro | Stakeholders - Interest & Power | Strategy & Marketing

SWOT Analysis | Value Chain Analysis | Vision | What is Strategy?

 

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