What is Marketing?
- Levels: AS, A Level
- Exam boards: AQA, Edexcel, OCR, IB, Other, Pre-U
What is marketing?
There are many different definitions of marketing. Consider some of the following alternative definitions:
“The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”
“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”
“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”
“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”
Which definition is right? In short, they all are. They all try to embody the essence of marketing:Marketing is about meeting the needs and wants of customers; Marketing is a business-wide function – it is not something that operates alone from other business activities; Marketing is about understanding customers and finding ways to provide products or services which customers demand
You Might Also Like
9th September 2016
4th September 2016
27th January 2016
7th January 2016
24th November 2015
9th November 2015
More From the Digital Store
Editable worksheets that that enable students to practice all elements of the quantitative and data analysis skills required by the AQA A Level Business Year 1 (AS) teaching content.
Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.