An important part of the planning process is looking at the existing position of the business and trying to decide how factors external to the business may affect the business.
A business can perform a SWOT analysis as a way of deciding which marketing strategy to use. The business performs an audit on the internal and external nature of the business looking at the current and future situation. An audit is a review of all the business' activities.
Thinking about the use of a SWOT analysis in assessing the contribution of marketing to a business' strategy;
Possible strengths in marketing might be:
Possible weaknesses in marketing might include:
Potential marketing opportunities could include:
A list of possible marketing threats could include:
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